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About Me

10 years ago I quit my first and only corporate job as an IT consultant to build my own company.

I made myself the CTO of a tech agency that would go on to work with Amazon, HUGO BOSS, Coca Cola and many other large brands.

All of that without a clue of what I was actually doing.

It took a lot of trial and error and a great many struggles that each make for a good story.

Today I still work as a tech lead myself and help fellow leaders navigating the challenges that come with this role.

Become an effective tech lead. One letter at a time.

Level up your life and career with actionable tactics and tools.