TTVB #002: How to Define Your Niche and Target Your AudienceMay 13, 2023
Are you ready to unlock the full potential of your skills and passions? To turn them into a successful venture? Stick with me as we take a journey to identify your unique skills, define your target audience, and carve out your niche.
Step One: Self Assessment
Whether you're a seasoned professional or a recent entrant into the world of work, you've got skills - skills that others need and are willing to pay for.
Start by listing down everything you excel at, including technical skills, soft skills, and even your personal passions. The key is to identify how your skills can be shared or offered as a service.
Take culinary skills, for instance. If you love cooking and have honed your culinary skills over the years, there are multiple ways you can share this expertise.
You could teach others through online tutorials, write a cookbook, or even create pre-packaged meal plans. The trick is to get specific, think about price and quality, and find a way to stand out from the crowd.
Step Two: Define Your Customer
Now that you have a clear idea of your skills, let's find the people who need them. Think about the specific characteristics, values, interests, and lifestyles of your potential customers.
But it's not just about who they are, it's also about their needs, problems, and desires.
Meet Sarah, a single Marketing Manager living in London, eager to improve her culinary abilities.
Sarah's problem? She's short on time and is looking for pre-made, straightforward recipes with readily available ingredients.
What keeps her up at night is the constant worry about planning and preparing healthy meals amidst her hectic schedule.
Her unmet desire? She's open to trying new cuisines and doesn't mind paying a bit extra for the convenience of having a well-planned meal schedule.
By defining your ideal customer like Sarah, you can create targeted marketing messages that resonate with your audience, offering solutions that can make their lives better.
This customer-centric approach will help you build stronger connections with your customers and serve them more effectively.
Step Three: Summarize Your Niche
The final step is defining your niche. Try to complete this sentence: “I help X to achieve Y by doing Z.” The clearer and more specific you can be, the better.
This is your chance to stand out from the competition and potentially charge more for your service.
Recap and Next Steps
To recap, you've identified your skills, found your potential customers, and defined your niche. Now, get brainstorming! Remember to be specific, and don't hesitate to ask a friend for ideas.
Once you've nailed this, we'll dive into how to package your offer and set the right price for it. The road to turning your skills into a successful venture is within reach. Keep pushing boundaries and exploring new horizons.
See you next week!