✦ The Notebook

Field notes on building
in the open.

Things I write between client work: pricing experiments that worked, hires that didn't, opinions I'm willing to defend in person. No content marketing. No SEO bait.

Updated regularly
★ Latest essay

Agency Pricing Models: Stop Undervaluing Your Services

Most agency owners price based on costs, not value. Here's how to choose a pricing model that attracts better clients and protects your margins.

Pricing April 15, 2026 4 min read
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Most agency owners price based on costs, not value. Here's how to choose a pricing model that attracts better clients and protects your margins.
✦ Recent posts

Everything else.

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02
Leads April 12 4 min

Why Your Agency Struggles to Get Clients (And What to Do About It)

Most agencies rely on referrals and hope. Here's a systematic approach to agency lead generation that works, without cold outreach or expensive ads.

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✦ Topics

By the subject.

01

Pricing

How to price for value, not for cost.

1 essay
02

Leads

Demand without cold outreach or paid ads.

1 essay
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Alex Gutjahr